This sweets are made with sugar, milk and condensed milk, and cooked by frying. The bases of the sweets and other ingredients vary by region. In the Eastern part of India, for example, milk is a staple, and most sweets from this region are based on milk products. Mithai are commonly served during an auspicious occasion such as the birth of a child or the acquisition of a new job. Gifting with mithai on holidays is also an important part of South Asian culture, with a nearly endless variety of sweets exchanged on major holidays, such as Diwali, Eid, or Rakhi/raksha bhandan.